Advertising & IMC: Principles and Practice
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this […]
Design and Marketing of New Products
$7.79A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over […]
Integrated Advertising, Promotion and Marketing Communications
$7.89A Modern Guide to Integrated Marketing Communications I ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of […]
Management of a Sales Force
$19.19Readers who want a practical, real-world approach to sales force management that intentionally avoids models and theoretical detail will find what they’re looking for here. With […]
Marketing Management, 4th ed
Marketing Management reflects the dynamic environment inhabited by today’s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing […]
Profitable Growth Is Everyone’s Business: 10 Tools You Can Use Monday Morning
$18.54The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and […]
Public Relations Writing Worktext: A Practical Guide for the Profession
$9.99Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to […]
Santa Mouse
$5.19A kindhearted mouse becomes Santa’s littlest helper in this heartfelt, joyful story that’s a true Christmas classic. Sometimes giving is the best gift of all. In […]
Selling: Building Partnerships
Selling: Building Partnerships, Tenth Edition remains the most innovative textbook in sales, featuring distinct role-plays, mini-case studies, and a focus on knowledge and skills critical to […]
Spin Selling
$5.49The international bestseller that revolutionized high-end selling_x000D_ Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved […]
Strategic Marketing Problems
$54.09For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And […]
The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
$5.39Praise for THE APPLE EXPERIENCE_x000D_ “There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three […]
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