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Strategic Marketing Problems
$54.09
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve…
| Ağırlık | 3 kg |
|---|---|
| Books Key | 281568 |
| ISBN10 | 0273768948 |
| ISBN13 | 9780273768944 |
| Author | by Roger A. Kerin, Robert A. Peterson, Robert W. Peterson |
| Format | Paperback |
| Condition | Good |
| Size | |
| Language | English |
| Number Of Pages | 744 Pages |
| Publisher | Pearson Education |
| Customer Ratings | 5 customer ratings |
| Reviews | 5 reviews |
| Star | Rated 5.00 stars |
| Publish Date | January 2012 |
| Page URL | |
| Add Date | 04.21.2024 03:37:49 |
| SubCategory | Business, Business & Finance, Business & Investing, Economics, Management & Leadership, Marketing, Marketing & Sales, Systems & Planning |
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