Flying Off Course: Airline Economics and Marketing

The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines._x000D_
Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged…