Fashion Entrepreneurship: Retail Business Planning

“This is a useful step-by-step guide for starting your own apparel boutique or online business.” Marissa Zorola, University of North Texas, USWritten by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and…