Questionnaire Research: A Practical Guide

– Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires._x000D_
– Each chapter is structured around easy-to-follow guidelines._x000D_
– Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students._x000D_
– This short book is an ideal supplement for guiding…